With Volkswagen, the Mountainbike Racingteam has a new, global mobility partner at its side. At the heart of the long-term partnership is the combination of an active lifestyle and yet sustainable and modern mobility. The connection of Bierschneider car dealership as partner of the mountain bike world cup in Aalen shows another regional synergy in terms of sustainable mobility on this region.
The mountain bike racing team announces another non-industry partner. With the car manufacturer Volkswagen a new partner shows its proximity to the communication strategy of the German professional mountain bike team, which in future will also be on the road with slightly more powerful motorized team vehicles in addition to the Corratec bikes. The focus of the car manufacturer's communication is electromobility with the ID models, with which the team riders will also be seen privately in the future.
Team captain Steffen Thum is very pleased with the successful cooperation, which for him is not just an advertising partnership, but also a statement: “Volkswagen stands for mobility and freedom for a broader society. Similar to the bicycle, which is also a piece of sports equipment that is not intended for an elite class. I am very pleased that we will be able to show ways in the future of how to reach your goal in a sporty and sustainable manner," says Thum, who adds as an important building block for success: “The regional proximity to the Bierschneider car dealership also raises the cooperation to an even better level. We can now represent our partner Volkswagen with integrity and authenticity at the World Cup in Aalen and also activate the regional economy. This is our path and it will become even more visible in the future that the Mountainbike Racingteam is internationally successful, also because it has a stable regional backbone," says the team captain and organizer of the only German World Cup in 2023.
Auto Bierschneider is also very positive about the new team and is looking forward to a great event in summer in downtown Aalen. At the Mountain Bike World Cup, Bierschneider, together with Volkswagen, will be the exclusive mobility partner of the World Cup and will supply both the invited guests and the race track with vehicles. "We stand for sportiness and it is very clear that we, along with the VW cooperation of the racing team, will also be present as a regional car dealership at Aalen's largest sporting event. We also want to give the people of Aalen the opportunity to be on the road just like the pros. Marion, Simon and the Mountainbike Racingteam drive the same VW models that we will be exhibiting at the World Cup.” At this point, the World Cup organizer already announced some first impressions of the event. Here, the Volkswagen vehicles will not only shuttle the VIP guests and professional riders, but will also be built directly into the race track. In what form you have to overcome the vehicles on the track in July, Thum couldn't or didn't want to say yet, but you can be sure that there will probably be a spectacular variant.